Monster and Pivot to Debut “Generation Job: The Pursuit to Find Better®”
Original Documentary Provides Unprecedented Look into Millennials’ Journeys to Find Work and Confronts Common Generational Myths
Monster.com, the worldwide leader in successfully connecting people to job opportunities and flagship brand of Monster Worldwide, Inc. (NYSE: MWW), and Pivot, Participant Media’s TV network targeting Millennials, announced the premiere of a new original documentary, Generation Job: The Pursuit to Find Better.
The 30-minute documentary, produced by Pivot and presented with support from Monster, follows three inspiring stories of Lisi (31), Allah Jesus (28), and Tiffany (27) & Shala (30), on their path to find work and transform passion into a career. Viewers will see each of their challenges, anxieties and triumphs, as they ultimately learn what it takes to Find Better®.
San-Francisco based graphic designer Lisi, who is torn between accepting a job in India that gives her a deeper sense of purpose or interviewing for a lucrative job at a prominent Internet company; Allah Jesus, living in Brooklyn, is striving to break into corporate America and help companies and individuals communicate their authentic selves to the world through unorthodox means like his “Jesus For Hire” campaign; Tiffany & Shala, two budding entrepreneurs in Washington D.C, are risking it all to open up their own business – Creative Colony, a co-working space for creative professionals.
The special is a component of a previously announced multi-tier initiative between Monster and Pivot providing the largest generation of people to enter the workforce in decades with the tools and knowledge to “Find Better” in their lives and careers despite a challenging economic environment and competitive job market.
A web exclusive version of the documentary and additional video content including digital shorts will also be made.
“Millennials face some unique job seeking challenges compared to past generations,” said Ted Gilvar, CMO, Monster Worldwide. “While they have a real desire to find work that is rewarding and fulfilling, the limited job creation over the past five years has made the search for the perfect job a challenge. We’re thrilled to continue our work with Pivot to give this generation some inspiring stories and tips and tools to help them in their search for better.
Craig Parks, SVP, Digital & Live Programming, Pivot commented: “This documentary shows the real-life struggles many Millennials are facing as they navigate their way into the job market while trying to follow career paths that will be meaningful and have an impact. Monster and the Marketing Arm have been tremendous working with us day to day on custom content that will resonate with this audience on-air, online and through social media.”
Source: Participant Media
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