Google reportedly in Yahoo takeover financing talks

2011-10-24

According to a report by the Wall Street Journal, Google may be looking into financing attempts by others to acquire Yahoo, its main search-engine rival.

a3d1ae42030bf510_0.jpg

The Internet giant has reportedly held talks with at least two-private equity firms about potentially assisting them to finance a deal to buy Yahoo Inc’s core business.

The report from an unidentified source, comes as Yahoo tries to rebrand itself in a rapidly changing online environment.

The search-engine has struggled to adjust to the rapid establishment in the market of social networks such as Facebook and Twitter and has faced declining revenues at a time when Internet marketing is growing.

CEO Carol Bartz was fired in September, with Tim Morse filling in as Yahoo’s interim CEO while also working as chief financial officer.

Any involvement by Google in a Yahoo acquisition would likely draw antitrust scrutiny from regulators, because of both companies’ interests in the Internet search business.

Any potential takeover bid would have to be hefty, the company is valued at around US $20 billion, according to the current market value of Yahoo’s shares.

Google has not commented on the report, while Yahoo has said it does not comment on “rumour or speculation".

Source:Europe News.Net