Canadian Anti-Tariff Ad Quotes Reagan — Trump Halts Trade Talks with Canada in Protest

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2025-10-25

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Ontario, Canada spent US$75 million airing an anti-tariff campaign on major U.S. television networks, featuring clips from a speech by former U.S. President Ronald Reagan criticizing tariffs. The ad drew Donald Trump’s anger, and on the evening of the 23rd, he announced on social media that he was immediately terminating all trade negotiations with Canada.

In response, the Ronald Reagan Presidential Foundation issued a statement on the 23rd, saying that Ontario’s advertisement had used edited footage of Reagan’s remarks, and that the foundation was considering legal action.

On the 24th, Ontario Premier Doug Ford announced that, in order to allow U.S.-Canada trade talks to resume, the province would suspend the ad campaign — which quoted the late President Reagan’s criticism of tariffs — starting October 27, after the World Series ends this weekend.

Canadian Prime Minister Mark Carney responded on the 25th, saying that Canada is ready to restart negotiations at any time once the U.S. side is prepared.

Earlier this year, Trump imposed new tariffs on Canadian steel, aluminum, and automobile products, prompting Canada’s retaliatory measures. Both sides have been engaged in weeks of negotiations over a potential steel and aluminum industry agreement.

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